3+ hour, 28+ min ago  (314+ words) Myprotein has announced the next chapter in its official partnership with Mars Wrigley, with the launch of Bounty Impact Whey Protein. The launch'represents a further milestone in THG's strategy to build Myprotein into a truly omnichannel, multi-category brand " deepening its…...

1+ week, 4+ day ago  (215+ words) Kerry Dairy Ireland has officially changed its corporate identity to Kinisla. Consequently, the business is launching a major expansion phase. This comprehensive Kinisla strategy aims to drive commercially disciplined growth across global markets over the next five years. The majority…...

1+ mon, 3+ day ago  (406+ words) The latest foresight work from EIT Food offers a compelling vision of how Europe's protein system could evolve " and a gentle warning about where it is currently heading. At the centre of the analysis is the idea of a "Circular…...

1+ mon, 4+ day ago  (412+ words) A new foresight study from EIT Food's Protein Diversification Think Tank (PDTT) has found strong support across Europe for a "Circular Protein Renaissance" as the most desirable pathway for the continent's protein future. The study, published on 30 March 2026, surveyed 140 organisations…...

1+ mon, 1+ week ago  (241+ words) Primula, the heritage brand famous for its iconic squeezy cheese, has officially entered the functional food space with the launch of Primula Protein. The new SKU is designed to capture the "lifestyle snacker" demographic and drive incremental growth within the…...

1+ mon, 1+ week ago  (203+ words) High'protein challenger brand The Gym Kitchen is expanding beyond its ready'meal heartland with the launch of a new Ready'To'Eat Meats range in Tesco. The chilled four'SKU line has been developed to tap into growing demand for convenient, flavour'led protein that…...

1+ mon, 1+ week ago  (216+ words) Arla Foods Ingredients has developed a new range of high'protein, functional application concepts built around its Nutrilac and Lacprodan BLG'100 whey protein solutions. The concepts include fermented shots, drinking yogurts, spoonable yogurts and an ambient water'based protein shot, all designed…...

1+ mon, 2+ week ago  (329+ words) Fit Foods, Ireland's number one ready meal brand, has introduced a category'first Lasagne Mac & Cheese into Morrisons stores across the UK this month. The launch marks a bold step in the fast'growing high'protein ready meal segment, where brands are increasingly…...

1+ mon, 3+ week ago  (55+ words) Food and Drink Technology As reducedappetite consumers prioritise nutrient density and protein, dairy is emerging as a strategic winner. AHDB analysis reveals how brands can premiumise, innovate and stay relevant in the GLP1 era. This feature article is free to read....

2+ mon, 10+ hour ago  (362+ words) Volvic has officially announced its entry into the functional hydration market with the launch of Volvic Vitamin+. The move marks a significant pivot for the Danone-owned brand as it seeks to capitalise on the better-for-you beverage trend." Rolling out across…...